Off-page SEO
Off-page SEO refers to SEO tactics applied outside of a website to improve its rankings. These tactics often include link building, guest posting, social media marketing, and more.
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The goal of off-page SEO is to get search engines (and users) to see your site as more trustworthy and authoritative.
What Is Off-Page SEO?
Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Common off-page SEO actions include building backlinks, encouraging branded searches, and increasing engagement and shares on social media.
In other words: off-page SEO is all the stuff that you do off of your site to get Google and other search engines to see your website as trustworthy and authoritative.
Off-Page SEO Techniques That Really Work
Let's take a look at five different off-page tactics you can use to boost your site's authority and organic search traffic:
- Link Building
- Content Marketing
- Local SEO (GMB and Citations)
- Reviews
- Events
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